Marketing

What is marketing? Though it may seem like a simple question, it’s not always easy for entrepreneurs to say with certainty. In this section, I will talk about how to market various goods and services for profit online. I will also talk about the ways that smartphones and software are enabling new permutations of entrepreneurialism.

WeChat Business

Marketing

WeChat Business and How Chinese College Students get their Side-Hustle on “I sell socks.” I guess I shouldn’t have been too surprised when one of my students revealed what kind of widgets he was peddling to make money, but I wasn’t expecting that. “Okay, you sells socks,” I said, “but who buys them? And do […]

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