A Based Bachelor Review of “The Jet-setting Copywriter”

How to Fund Your Overseas Adventures as a Copywriter

If you’ve been reading any websites about lifestyle businesses, you’ll find that more than a few endorse writing as a means of creating a healthy income while living abroad. It makes sense. Writing projects can be completed and delivered from wherever there is internet access. As long as you have the necessary skills, the ability to prospect, and PayPal for collecting payments, writing can take you as far as you want to go. But don’t take my word for it.

Meet Kevin Casey, world traveler, and professional freelance writer. I recently bought his book, “The Jet-setting Copywriter,” and it’s probably one of the best books on freelance writing that I’ve ever read (and I’ve read a few). There’s no incentive for me to endorse this book. I just feel it will be extremely useful for Based Bachelors everywhere. Here, I’m going to explain why I feel this copywriting book is the best value you can get for your time and money.

Jet-Setting Copywriter

Sometimes I’ve got the feeling from certain writers in the copywriting space that they want to guard the field, if not to block out potential competition, to build up big paywalls between you and the things you want to know.

As Kevin points out in his book, there are even inexperienced copywriters creating expensive copywriting courses. Marketers know there is a huge demand for this kind of content, whether it be teaching the nuts and bolts of writing copy, or how to use copywriting as a means of building a lifestyle business. Kevin’s book mostly covers the business-building side of the endeavor and for a staggeringly low price. If it had been some other internet marketer, they would have segmented this content into several eBooks, and mp3 files then hosted on them Clickbank with a bunch of upsells and other unnecessary trash.

When there are so many people out there building online businesses, building niche sites and selling information products, great content writers will always be in high demand.

Though you are not exactly breaking free of the money-for-your-time paradigm, you are in the coveted position of selling shovels during a gold rush, and in a much more respectable fashion.

Kevin’s book describes his travels and the kinds of places he’s gone as a result of his writing career. Some of the lavish passages about his travels left me envious, as I’ve been mostly planted in a single place in my time abroad. The enthusiasm with which he writes about traveling is inspiring; it motivated me to drive further into the content to see how I might achieve something similar for myself.

One of the most challenging aspects of freelancing is finding potential clients, and the difficulty is reduced with the email templates and examples included in this book. Prospecting is where the rubber meets the road, and for some, it may even be more of a challenge than doing the copywriting work itself.

The book also has some golden advice regarding what to charge for your services. This was a big question for me when considering this career.

Attracting high-paying clients and identifying lucrative markets is key and Kevin explains exactly how to do this. He also mentions how he’s used LinkedIn as a tool for finding clients to significant effect. There are plenty of other ways one can go about finding work. The amount of success Kevin had with just this one platform shows what massive opportunities there are for individuals willing to explore other social networks.

Kevin

My favorite section in the book discusses the reasons why content mills, bidding sites, and job boards aren’t worth your time. It’s a tragedy to see how low people will go for pennies. These kinds of sites have created a race to the bottom. To reap a real return for our effort, we must circumvent these schemes. We should always consider the time vs. money equation before deciding to work anywhere online.

The final sections of the book include suggestions for working abroad. There are also recommendations and resources to help you reach your goals as a freelance writer. I feel I was lucky to have come across this material and I plan on putting it into practice. Now I want to pass along my recommendation to you. Click this link to find Kevin’s book, along with more information about the author himself.

8 thoughts on “A Based Bachelor Review of “The Jet-setting Copywriter”

  1. I’ve really struggled to build my freelance writing career, so I’m always after good resources to point me in the right direction. Thank you for sharing! ?

  2. Very interesting, my thought has often wandered to content and copy writing for extra cash as it is something that most people have suggested I would be suited to. However, when it came to it I felt a little lost. It never occurred to me that there may be books to tell me where to start, haha.

    Seeing as I am not specifically looking to do this while travelling, what are some of the other related books you mention youve read? Which are the best in your opinion?

    1. There are quite a few books that talk about how to get a copywriting business off the ground, but not as many that teach you the nuts and bolts of the work itself. The absolute best book I found on the psychology of copy is called “Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone” by Drew Eric Whitman.

      It has to be one of the best, if not THE BEST book on the subject.

    1. Yo, not a rude question. I was well on my way to get started with copywriting. I even bought a domain and started building my copywriting website. But then some shiny object syndrome led me in a different direction. I’ll eventually get back to it.

      All I have to say is that you can’t expect this one resource alone to be what makes you money. You will still have to go through the challenges of prospecting, finding clients, and fulfilling yourself. I would say that the book gives you the nuts and bolts, but it’s not going to replace having a mentor or some kind of hero in the field you can study and look up to. For example, I really enjoy reading Ben Settle’s materials.

      I will say that there are a ton of people trying to break into copywriting, many of which have no business trying. I feel that these days you might be better off selling copywriting as a compound skill on top of another in-demand service, like building funnels. People hate writing copy for those.

      In the book he says to never EVER work for free, and I can understand that. But it doesn’t seem that practical? I am going to fulfill for about 5 clients for free in exchange for testimonial videos and post them on my site/in facebook IM communities.

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